What is Amazon Ads?
The Amazon Ads data source provides comprehensive advertising performance data from your Amazon Advertising campaigns.
This integration pulls data from multiple Amazon Ads report types including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
Data Available
Core Advertising Metrics
The Amazon Ads integration provides the following key metrics:
Impressions: Number of times your ads were displayed
Clicks: Number of clicks on your ads
Spend: Total advertising spend in your account currency
CPC (Cost Per Click): Calculated as spend divided by clicks
CPM (Cost Per Mille): Cost per thousand impressions
Platform Attributed Conversions: Number of conversions attributed to your ads
Platform Attributed Revenue: Revenue generated from advertising-attributed sales
Platform Attributed Units Sold: Number of units sold from advertising-attributed sales
Report Types
1. Sponsored Products Reports
Coverage: Product-level advertising data
Key Fields:
Campaign name and ID
Ad group name and ID
Product SKU and ASIN
Ad performance metrics
2. Sponsored Brands Reports (v3)
Coverage: Brand advertising campaign data
Key Fields:
Campaign name and ID
Ad group information
Brand-level performance metrics
Limitations:
Conjura will not return legacy Sponsored Brands campaigns that were built pre-August 2023. Further details can be found here.
Product level data (ASIN, SKU) is not returned by this API. To get around this, Conjura attempts to grab the ASIN from the campaign name, where available.
3. Sponsored Display Reports
Coverage: Display advertising campaigns
Key Fields:
Campaign and ad group details
Product information (SKU/ASIN)
Display ad performance metrics
4. Advertising Profiles
Coverage: Account-level profile information
Key Fields:
Store information (allowing us to connect ad spend to the relevant Amazon Seller store)
Advertising profile identifiers
Data Processing Notes
SKU Matching
The system attempts to match Amazon ASINs to your product SKUs through multiple methods:
Direct SKU field from Amazon Ads reports.
Lookup table matching ASINs to SKUs from historical data.
Amazon Seller product data for missing SKUs.
Common Use Cases
Campaign Performance Analysis
Track the performance of your Amazon Ads campaigns over time:
Monitor spend, clicks, and conversions by campaign
Calculate ROI and ROAS (Return on Ad Spend)
Compare performance across different ad types
Product-Level Advertising Performance
Analyze which products perform best in advertising:
Identify top-performing ASINs/SKUs
Track advertising efficiency by product
Optimize product advertising strategy