What is eBay Ads?
Conjura pulls eBay Ads performance and spend data through eBay’s Fulfillment API. This integration includes reporting from Promoted Listings Advanced (CPC) and Promoted Listings Standard (CPS).
Data Available
Core Advertising Metrics
The eBay Ads integration provides the following key metrics:
Impressions: Number of times your ads were displayed
Clicks: Number of clicks on your ads
Spend: Total advertising spend in your account currency
CPC (Cost Per Click): Calculated as spend divided by clicks
CPM (Cost Per Mille): Cost per thousand impressions
Platform Attributed Revenue: Revenue generated from advertising-attributed sales
Platform Attributed Units Sold: Number of units sold from advertising-attributed sales
Report Types
1. Promoted Listings Advanced (CPC) Reports
Coverage: Product-level CPC advertising data
Key Fields:
Campaign name and ID
Ad group name and ID
Listing ID (mapped to product ID)
Ad performance metrics
2. Promoted Listings Standard (CPS) Reports
Coverage: CPS advertising campaign data
Key Fields:
Campaign name and ID
Campaign level performance metrics
We are unable to currently attribute metrics from CPS campaigns to a product level, only to a campaign.
Data Processing Notes
Product ID
The system attempts to match eBay Product IDs in the eBay Fulfillment pull to the Listing ID provided in the CPC reports.
As noted above; there is no Listing ID provided in the CPS reports so these campaign metrics won’t be attributed to a product ID.
Historic Data
Conjura historical pulls 12 months of date from sign up.
Common Use Cases
Campaign Performance Analysis
Track the performance of your eBay Ads campaigns over time:
Monitor spend, clicks, and conversions by campaign
Calculate ROI and ROAS (Return on Ad Spend)
Compare performance across different ad types
Product-Level Advertising Performance
Analyze which products perform best in advertising:
Identify top-performing Products
Track advertising efficiency by product
Optimize product advertising strategy