What is Amazon Seller Central?
Amazon Seller Central is the web interface used by merchants to manage their Amazon sales. Conjura integrates with Amazon Seller Partner API to track orders, financials, inventory, fees, and customer data across all Amazon marketplaces where you sell.
What Amazon data does Conjura pull?
Conjura pulls comprehensive data from Amazon Seller Partner API, including:
Orders: Order details from all marketplaces with statuses and timestamps
Order Items: Line item details including SKUs, quantities, and pricing
Financial Events: Detailed fee breakdowns and financial transactions
Returns: Return requests and refund data
Platform Fees: Storage fees, subscription fees, and service fees
How are Amazon fees categorized?
Conjura retrieves Amazon fee data from the Seller Partner API and organizes it into a number of levels.
Line Item Fees
These fees come from Amazon's financial events and are matched to individual order line items by seller SKU. They are split into two categories that match what you see in dashboards:
Fulfilment Fees:
FBA Per-Unit Fulfilment Fee: Amazon's charge for picking, packing, and shipping FBA orders
Shipping HB: Shipping fee for Merchant Fulfilled Network (MFN) orders
Giftwrap Chargeback: Amazon's cost recovery for giftwrap services
Referral Fees:
Commission: Amazon's referral fee (percentage of sale price, varies by category)
Digital Services Fee: Digital services tax applied in certain jurisdictions (non-FBA orders)
Digital Services Fee (FBA): Digital services tax applied to FBA orders
These two categories combine to form the Merchant Fees total shown in dashboards.
Shipping Chargeback is tracked separately. It represents Amazon's back-charge for shipping on Amazon-fulfilled orders and appears under Shipping Costs in dashboards.
When actual posted fees from financial events are not yet available, Conjura falls back to Amazon's estimated FBA fee report (per SKU, per marketplace). These estimates are replaced by actual posted fees once available.
Order-Level Fees
Some fees from Amazon are charged at the order level and cannot be attributed to a specific line item. Conjura allocates these proportionally across all line items in the order.
Fulfilment Fees:
FBA Per-Unit Fulfilment Fee: Reimbursements or adjustments at order level
FBA Disposal Fee: Charge for disposing of unsellable FBA inventory
FBA Removal Fee: Charge for returning FBA inventory to the seller
Referral Fees:
Coupon Participation Fee: Amazon's fee for running coupon promotions
Any other service fee types that appear are captured in Referral Fees.
Product-Level Storage Fees
Storage fees are tracked at the ASIN (product) level per region per month, then expanded to daily granularity for reporting.
Platform-Level Fees
These fees are not tied to individual orders or products:
Subscription Fee: Professional seller account monthly fee
Services Fee: Other paid platform services
Note: Platform-level fees are an area we are actively improving.
Due to API restrictions, Conjura does not retrieve these fees on a historical basis, and marketplace attribution may not always align exactly with what is shown in Amazon Seller Central. Fees are recorded based on when they are posted to your account, rather than being apportioned across individual days.
Refund Fee Reversals
When an order is refunded, Amazon may reverse some or all of the original fees. Conjura tracks these separately:
Refunded Fulfilment Fees: Reversals of FBA Per-Unit Fulfilment Fee, Shipping HB, Shipping Chargeback, and Giftwrap Chargeback.
Refunded Referral Fees: Reversals of Commission, Digital Services Fee, Digital Services Fee (FBA), and Refund Commission (Amazon's charge for processing the refund).
These two categories combine to form the Merchant Refunded Fees total shown in dashboards.
How does Conjura handle Amazon marketplaces?
Each Amazon Marketplace per Seller account are tracked separately in Conjura. The Sales Channel & Store Name fields will allow you to see this split in dashboards.
What fulfillment channels are supported?
Conjura distinguishes between:
AFN (Amazon Fulfilled Network): FBA orders fulfilled by Amazon
MFN (Merchant Fulfilled Network): Orders you fulfill yourself
How does Conjura handle Amazon customer data?
Due to Amazon's privacy policies customer emails are anonymized. However, these emails are consistent across orders, allowing us to calculated metrics like LTV and repeat rates.
What Amazon data is NOT currently available?
Some limitations include:
Advertising & Sponsored Products Data: Amazon Ads needs to be connected also
Inventory Levels: FBA inventory not tracked currently, but is on the Conjura roadmap
Customer Reviews: Review data not included
Buy Box Status: Competitive pricing data not available
How can I contact support?
For additional questions or support with your Amazon integration, please contact us at support@conjura.com.