What is Amazon Seller Central?
Amazon Seller Central is the web interface used by merchants to manage their Amazon sales. Conjura integrates with Amazon Seller Partner API to track orders, financials, inventory, fees, and customer data across all Amazon marketplaces where you sell.
What Amazon data does Conjura pull?
Conjura pulls comprehensive data from Amazon Seller Partner API, including:
Orders: Order details from all marketplaces with statuses and timestamps
Order Items: Line item details including SKUs, quantities, and pricing
Financial Events: Detailed fee breakdowns and financial transactions
Returns: Return requests and refund data
Platform Fees: Storage fees, subscription fees, and service fees
How are Amazon fees categorized?
Amazon fees are broken down into multiple categories:
Order-Level Fees:
Fulfillment Costs: FBA per-unit fees, shipping, chargebacks
Referral & Store Fees: Commission, digital services fees
Product Level Merchant Fees: Combined fulfillment and referral fees
Platform-Level Fees:
Storage Fees: FBA storage, long-term storage, removal fees
Subscription Fees: Professional seller account fees
Service Fees: Paid services and other platform charges
Note: Platform-level fees are an area we are actively improving.
Due to API restrictions, Conjura does not retrieve these fees on a historical basis, and marketplace attribution may not always align exactly with what is shown in Amazon Seller Central. Fees are recorded based on when they are posted to your account, rather than being apportioned across individual days.
As a result, this can differ from the Amazon UI or tools like Sellerboard, which often presents estimated fees at a daily level. Conjura aligns with Amazon’s posted charges, which may lead to differences compared to estimated views.
We’re continuing to explore improvements to provide better historical coverage and more precise marketplace attribution over time.
How does Conjura handle Amazon marketplaces?
Each Amazon Marketplace per Seller account are tracked separately in Conjura. The Sales Channel & Store Name fields will allow you to see this split in dashboards.
What fulfillment channels are supported?
Conjura distinguishes between:
AFN (Amazon Fulfilled Network): FBA orders fulfilled by Amazon
MFN (Merchant Fulfilled Network): Orders you fulfill yourself
How does Conjura handle Amazon customer data?
Due to Amazon's privacy policies customer emails are anonymized. However, these emails are consistent across orders, allowing us to calculated metrics like LTV and repeat rates.
What Amazon data is NOT currently available?
Some limitations include:
Advertising & Sponsored Products Data: Amazon Ads needs to be connected also
Inventory Levels: FBA inventory not tracked currently, but is on the Conjura roadmap
Customer Reviews: Review data not included
Buy Box Status: Competitive pricing data not available
How can I contact support?
For additional questions or support with your Amazon integration, please contact us at support@conjura.com.