Skip to main content

Understanding Conjura's Recommended Actions

Keith Thompson avatar
Written by Keith Thompson
Updated over 10 months ago

You can find Conjura's Recommended Actions here. These actions are recommended based on trends uncovered in your connected datasources.

Increase Exposure:

These action items are ordered by conversion rate (high to low), and have the following properties:

  • High Cover

  • High Contribution Margin

  • Low Product Views

  • High Conversion Rate

Discount

These action items are ordered by last available stock volume (high to low), and have the following properties:

  • High Cover

  • Low Sell-through Rate

Stop Advertising

These action items are ordered by ad spend (high to low), and have the following properties:

  • Ad Spend greater than 5 USD/GBP/EUR

  • Last Available Stock Volume greater than 0

  • Last Available Stock Volume is less than Units Sold through Non-Paid Channels

Increase Prices

These action items are ordered by profit margin (low to high) and have the following properties:

  • High Gross Revenue

  • High Conversion Rate

  • High Units Sold

  • Low Profit Margin

  • Profit Margin in the bottom 20% of your products

  • Gross Revenue in the top 30% of your products

  • Units Sold in the top 30% of your products

  • Conversion Rate in the top 40% of your products

  • Stock Cover in the bottom 20% (i.e. stock cover must be low)

Expand Advertising Channels

These action items are ordered by gross revenue (high to low) and have the following properties:

  • Units Sold in the top 20% of your products

  • At least 80% of sales coming through a singular channel

Check Traffic Quality

These action items are ordered by product views (high to low) and have the following properties:

  • High Views

  • Low Conversion Rate

Reduce Marketing Aggression

These action items are ordered by ad spend (high to low) and have the following properties:

  • High Ad Spend

  • Low Contribution Margin

Drive Customer Acquisition

These action items are ordered by customers acquired (high to low) and have the following properties:

  • High # Customers Acquired

  • High New Customer Revenue

  • High Repeat Rate

  • Low New Customer Refund Rate

Drive Customer Retention

These action items are ordered by existing customers (high to low) and have the following properties:

  • High Existing Customer Orders

  • High Existing Customer Revenue

  • Low Existing Customer Refund Rate

Inspect Product Quality

These action items are ordered by refunded revenue (high to low) and have the following properties:

  • High Refund Rate

Did this answer your question?