Gross Revenue Definition
At Conjura, we define Gross Revenue as the total value of your orders, i.e. the money your customers actually parted with.
This accounts for any discounts the customer received, but does not account for refunds.
Formula: Product Revenue Including Tax + Shipping Revenue Including Tax
Your revenue is calculated from the orders present in your connected ERP and eCommerce systems. You may have orders that exist in both systems, and you may have orders that exist in one but not the other. For example:
An order placed on a Shopify store that is connected to your Linnworks instance will exist in both Shopify and Linnworks.
An order manually created within Linnworks will exist in Linnworks but not Shopify.
An order placed on another platform or via a different sales channel (e.g. marketplaces, wholesale) will exist in Linnworks but not Shopify.
An order placed on a Shopify store that is not connected to your Linnworks instance will exist in Shopify but not Linnworks.
In the case that an order exists in both platforms, the ERP system is taken as the source of truth for the revenue generated from that order. For orders that exist in one platform only, the source of truth is the platform that the order exists in. In all cases, we exclude cancelled orders from our calculations.
Data Priority
When an order appears in both the eCommerce platform (e.g., Shopify) and Linnworks, we prioritize using revenue and COGS data from Linnworks.
If an order is present in the eCommerce platform and can be linked to Google Analytics, we will use the web channel from Google Analytics.
When an order appears only in Linnworks, we will use the order source as the sales channel.
Redacted Customer Information
If customer information is redacted in Linnworks, the customer ID will not be available.
Features Not Currently Reported
The following features are not currently included in reports for orders that are only in Linnworks. They will be reported on for orders in eComm platforms.
Refunds
Discounts
Bundles
Product Brands