Conjura's Product Table comes pre-loaded with 14 insights, designed to help you take action and increase the profitability of your catalogue.
A small subset of these insights will appear in your sidebar automatically. The insights that appear are determined by the role you selected when you first created your account:
For example, someone who selected the Merchandising & Buying role will see Most Profitable, Unprofitable, Selling Out, Not Sold, Slow Movers, and Underpriced by default.
To see all 14 insights, click the + icon in the top right corner:
The pop-out will show all of Conjura's insights. Use the eye icons to hide or unhide an insight.
Read more about how each insight is defined and what it can be used for below.
🥇 Best Sellers
Surfaces your best sellers, i.e. the products selling in the highest quantities.
Suggested Actions:
Focus inventory on these top-performing items to avoid overstocking low-demand products.
Promote winners: Boost ads around products that already sell well to increase ROI.
Pair best-sellers with related items to increase average order value.
Customer and brand: Best-sellers reflect what customers really want.
Test price changes on best-sellers to find the sweet spot for profit without losing sales.
🐄 Cash Cows
Surfaces products generating the most revenue. Different from best sellers: A product might not sell in high volume, but if it's high-priced, it could be driving a big chunk of total revenue. These products are often the biggest contributors to top-line growth.
Suggested Actions:
Marketing and operational efforts should be directed toward the products that bring in the most cash.
Upsell opportunities: If someone buys a big-ticket item, they might be open to accessories or services that complement it. Also, people who buy high-revenue items make good candidates for loyalty programs.
These products help build more accurate sales forecasts and budget planning.
Watch out for: if one or two items account for a large chunk of revenue, the business may be over-reliant on these items, and should try to diversify
💰 Most Profitable
Surfaces your most profitable products, including their marketing spend.
Suggested Actions:
Sell more of these to improve overall profitability and cashflow within the business, try:
Prioritising these products in your marketing activity
Featuring them more prominently in your social content and on your website
Make sure you have these products in stock to support the additional sales
📉 Unprofitable
Surfaces products aren't actually making you any money, despite what topline sales and revenue figures might say.
Suggested Actions:
De-prioritise these products in your marketing activity, in favour of more profitable ones.
In more extreme cases also consider:
Increasing your prices
Negotiating costs with your suppliers
No longer stocking these products.
💸 Overspending
Surfaces products that you’re spending too much on, i.e. ad spend is eating away at your profitability. They’re not necessary unprofitable, just not as profitable as they could be.
Suggested Actions:
Reduce marketing spend on these products in favour of more profitable ones, to conserve your margin.
😱️ Selling Out
Surfaces products with less than 30 days of stock remaining on hand, estimated using recent sales volume trends
Suggested Actions:
Simple, you need to restock these!
🐌 Slow Movers
Surfaces products with more than 6 months of stock remaining on hand, estimated using recent sales volume trends.
Suggested Actions:
These products are taking up space in your warehouse. Try shifting them by:
Reducing the price
Bulk discounts (e.g. 3 for 2)
Bundling them with other products (use the Purchase Patterns dashboard for insight on what to bundle with)
❌ Not Sold
Surfaces products that haven’t sold at all in the last 30 days, i.e. a more extreme case of Slow Movers
Suggested Actions:
Same as Slow Movers above
😓 Poor Convertors
Surfaces products that get a lot of traffic, but don’t converting people.
Suggested Actions:
The most relevant action will depend on the underlying reason for the poor conversion rate. Some examples:
There could be a problem with the keywords you’re targeting. Are there clicks and traffic from irrelevant keywords? Consider excluding these to get better quality traffic
There could be an issue with the product page itself. Are your product descriptions up to scratch? Or is there a technical issue physically stopping people from buying the products?
How is your stock coverage across all variants of this product? e.g. Conversion will be impacted if you only have sizes XXS and XXL in stock. If that's the case consider cutting ad spend to reduce traffic until you have core sizes back in stock.
💎 Hidden Gems
Surfaces products that should be pushed more in paid and organic content. They’re profitable, you have the inventory, and they’re good convertors.
Suggested Actions:
Try to increase exposure of these products:
Feature them more in paid ads and social posts
Feature them more prominently on your website
👀 Underpriced
Surfaces products that are selling well, but have low margins.
Suggested Actions:
Try increasing the price of these to improve margins. As these products sell well (signified by their high revenue, units sold, and conversion rate) they should be robust to a price increase
👥 Top Acquirers
Surfaces products that acquire top quality customers, with high retention rates.
Suggested Actions:
These are your ‘acquisition products’, key to growing your brand. Push them in ToFU marketing to acquire more top quality customers who keep coming back.
❤️ Customer Favourites
Surfaces products that are popular with existing customers, i.e. these are the products driving customers back to your store.
Suggested Actions:
Feature these products in CRM email campaigns and loyalty programs to drive repeat purchases
🔁 Most Returned
Surfaces products that get refunded the most
Suggested Actions:
Inspect the quality of these products, and how their listing pages align with the product.