When you first create your Conjura account, a historic data sync is kicked off for each datasource. The amount of historic data pulled varies by datasource:
Amazon Ads: 2 months
Amazon Seller Partner: 2 years
Amazon Vendor Partner: 2 years
AWIN Ads: 3 years
BigCommerce: 3 years
Brightpearl: 3 years
Cin7: 3 years
eBay: 1 year
Microsoft Ads (aka Bing Ads): 3 years
Meta Ads: 3 years
Google Ads: 3 years
Google Analytics: 3 years
Linnworks: 3 years
Pinterest: 30 months
Shopify: 3 years
TikTok Ads: 3 years
Walmart: 6 months
After the initial historic sync, data builds up every day with.
For example, when you first connect Amazon Ads, Conjura will pull in 2 months of data. 6 months later, you'll have 8 months of Amazon Ads data within your Conjura dashboards (2 months of history + 6 months of daily syncs).